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Meet the Founder

Juliet Anammah

CG&R Strategy Founder and CEO

About Juliet

Juliet Anammah is the founder and CEO of CG&R Strategy LLC. She
is a consumer goods and retail strategist with more than 25 years of
professional experience, including over 10 years as CEO and Chair.

Juliet was CEO of Jumia Nigeria from 2015 to 2020. She led the company
from an online retailer to an integrated Marketplace, Logistics and Payment
eCommerce platform culminating in the Group’s IPO on the NYSE. Jumia
is Africa’s first Tech start-up to be listed on the NYSE.

From 2020 to 2023 She was Jumia Group’s Chief Sustainability officer. She
pioneered ESG strategy and implementation at the company and Jumia
became the first African eCommerce company to publish a sustainability
report in 2022. Additionally, she chaired the Jumia Nigeria board.

Prior to Jumia she was the Managing Director of Accenture’s West African
consumer goods and retail consulting practice – a practice she built from
scratch and directed its growth to the largest contributor in sales and
controllable income in the West African region.

Juliet is also an independent non-executive director on for profit and non profit boards. She is an advisory board member of the World Retail Congress and Stanford University’s Global Centre for sustainable digital finance.

She has a Bachelor of Pharmacy degree, an MBA in Finance and is an
alumnus of Wharton College Business school.

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Our Core Beliefs

Every business exists within an ecosystem comprising multiple
parties such as customers, employees, suppliers, competitors,
the environment, etc.

How it relates with th
em all determines if the ecosystem will
act as a buoy lifting it to success or as gravity pulling it down.

By creating products and services which meet consumers
needs, businesses have a unique power of persuasion and
influence over our shared life experience.

It is the responsibility of business leaders to wield that power
responsibly to enhance the quality of life for this and future

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